You probably have encountered the acronym SEO a gazillion times.

Almost everyone at this point must have heard about SEO and how important it is in one’s business, given that we are in the digital age.

However, is everyone aware how to properly utilize this digital marketing term?

All right, SEO (or if we must emphasize - search engine optimization), is the process of optimizing your website or web pages for the purpose of getting found online with the use of search engines.

​Google is the biggest search engine - and therefore, all website owners must adhere to Google’s set of rules and practices in applying search engine optimization.

And now comes Local SEO - and why is there a need to focus getting found locally?

​Using Local SEO is a practical approach to market your business 24/7 online.

​Such approach can help boost your presence to your local customers at their convenient time using their computers or electronic devices, such as tablets and mobile phones.

Many businesses in the United States and Canada, as well as other countries in Europe and Asia Pacific have been using local SEO tools, such as those tools developed by Google, also known as 'Google My Business'. Then, there are local SEO tools developed by BrightLocal and also search engine marketing tools by Deluxe.

Such SEO Local tools can help businesses and marketers manage, monitor and review their local SEO performance.

​BrightLocal SEO  is an all-in-one reporting platform for Local SEO that offers an easy access to a variety of SEO tools.

​When using the platform, you will be able to test and use SEO tools that include: Track Rankings, Build Citations, Track Citations + NAP, Local Search Audit, Google Local Audits and even Monitor Reviews.

Business owners or digital marketers can view their local SEO data in a specified location dashboard.

​Using these tools will allow users to track rankings (organic ranking, local ranking and mobile ranking). It also allows users to audit citations and information (such as name, address and phone number details – also referred to as NAP), and generate SEO audits and sales reports.

What is even more interesting is that it can also help with cleaning-up and creating local citations, reviewing Google My Business performance and integration of Google Analytics and Social tools.

In addition, there’s this tool that will help you monitor your Online Reputation, given that you can be on top of customer reviews, as you receive alerts on what your customers are saying about you and your business.

This will guide you on what you can do to resolve any issues and how you can improve to achieve customer satisfaction.

​Finally, you can connect and engage with your avid customers and fans effectively.

Another SEO marketing solution worth – learning about is the SEO platform or Search Engine Marketing by Deluxe. Not only that it can help enhance your online presence with organic search rankings, it also has SEO tools that enable businesses get into online directories. 

​Using LocalSync PRO 2.0, your business has better chances of increasing visibility in local searches, and getting found easily via fifty-plus (50+) local directories.

​You can try to use the free scanning tool to see how your business listings currently appear in various online directories.

​How Businesses Respond on Digital Marketing
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How Local SEO Helps Boost Your Business Visibility